From Our Founder

"Bella Beauty NYC was created to celebrate beauty in all its forms. Our goal is to promote a beautiful lifestyle in a way that informs and educates on how to care for yourself.


We don't only want you to look your best; we also want you to feel you best. Our blogs and media platforms are here as a resource. Let us share our love of beauty and self-expression with you. 


In creating Bella Beauty NYC, I was looking for a way to help others feel like their best selves. Bella Beauty has allowed me to grow as a person and as an artist. My whole life, I have been experimenting with different types of color, shading, and design, and I am proud to say we only market products that we have truly fallen in love with. Our products and our blogs have the same goal: to help you feel confident and beautiful."

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Kendalynn loves being the intern manager at Bella Beauty NYC. She is a recent college graduate, bearded dragon mama, and is obsessed with all things beauty! She loves music, coffee, creating looks for TikTok & Instagram, and Disney!

Alivia is from Los Angeles and is the Instagram stories and Pinterest manager! She is a senior at Cal State Northridge studying Marketing. She loves beauty, fashion, and music.

Nicole is from Houston, Texas and is our Instagram feed manager. She is an Advertising major at the University of Texas at Austin. Her hobbies include shopping, sightseeing, and immersing herself in creativity. 

Renee is the TikTok manager at Bella Beauty NYC. She's from Long Island, NY and is a senior at Sacred Heart University majoring in Media Arts and minoring in Digital Marketing. Some things she likes are coffee, dance, and to go to the beach!

Savannah attends The New School’s Eugene Lang. She is in the Arts in Context Program for Theater and Literature. She is a blog writer at Bella Beauty NYC and loves writing about beauty, makeup, self-love, and women’s empowerment.