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From Our Founder

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"Bella Beauty NYC was created to celebrate beauty in all its forms. Our goal is to promote a beautiful lifestyle in a way that informs and educates on how to care for yourself.


We don't only want you to look your best; we also want you to feel you best. Our blogs and media platforms are here as a resource. Let us share our love of beauty and self-expression with you. 


In creating Bella Beauty NYC, I was looking for a way to help others feel like their best selves. Bella Beauty has allowed me to grow as a person and as an artist. My whole life, I have been experimenting with different types of color, shading, and design, and I am proud to say we only market products that we have truly fallen in love with. Our products and our blogs have the same goal: to help you feel confident and beautiful."

E l l a


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Katie is from Upstate NY and is our Instagram feed manager. She loves graphic design, art and clean beauty. Her hobbies include hiking, online shopping, and perfecting her 5-step skincare routine. 


Alivia is from Los Angeles and is the Instagram stories and Pinterest manager! She is a senior at Cal State Northridge studying Marketing. She loves beauty, fashion, and music.

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Stefanie is from New Jersey and is the Instagram stories and Pinterest manager. She is a makeup lover at heart who also stresses the importance of loving who you are on the inside.

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